Merck Associate Director, Digital Marketing- Customer and Patient Strategy- Zinplava in Kenilworth, New Jersey

Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where Merck has codified its legacy for over a century. Merck’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.

Merck’s Global Human Health (GHH) Division abides by a “patient first, profits later” ideology. Results-driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world. The organization is comprised of sales and marketing professionals who are passionate about their role in bringing Merck's prescription medicines, vaccines, and other medical products to our customers worldwide.

Position Description:

In this exciting position the successful candidate will be responsible for bringing leading-edge marketing experience to support preparations for a Merck growth brand that positively impacts millions of lives globally. Bringing a fresh perspective to the opportunity, you will assess the customer and patient landscape holistically, working with cross-functional partners and centers of excellence to ultimately deliver a compelling and best-in-industry brand experience. You will be able to uncover, leverage and connect nuanced insights from the marketplace. Collaborating seamlessly with internal and external partners, your mission will be to connect data, technology and other solutions to solve customer and patient problems and take this brand from strength to strength.


  • Leverage new and emerging data and research sciences to uncover novel insights, while challenging and assessing current views and beliefs.

  • Ensure brand and franchise teams are leveraging the full power of detailed customer and patient journey understanding to enhance our products, services and experiences we offer our customers and patients.

  • Consistently leverages digital and advanced analytics to enable the development and execution of patient and customer plans as part of the broader franchise strategies.

  • Lead systematic approaches that stimulate innovation, deliver organizational learning, while leveraging the collective intelligence and learnings of the organization.

  • Embed test and learn approaches into strategy development.

  • Develop customer and patient journeys that identify opportunities for engagement that create value for patients, customers and Merck/franchise.

  • Develop business case, investment needs and activities that support realization of the strategy and priorities.

Position Qualifications:


  • Bachelor Degree required.

  • Recent MBA preferred.

Required Experience and Skills:

  • 2 – 5 years of digital enabled customer marketing experience including data analytics, strategy and execution.

  • Experience working with various digital platforms to gain powerful insights into traditional and non-traditional customers.

  • Experience using digital and data analytics to develop holistic brand strategies, interventions and measuring the impact of these interventions

  • Preferred:

  • Consumer marketing or Agency experience

  • Knowledge of customer journey / experience mapping and customer experience design

  • Creative thinking / problem-solving skills

  • Ability to work effectively across teams

  • Self-motivated; hands-on approach to work

  • Communicates proactively and effectively

  • Bias towards speed and agility


Your role at Merck is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At Merck, we’re inventing for life.

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to .

Search Firm Representatives Please Read Carefully:

Merck & Co., Inc. is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Merck via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Merck. No fee will be paid in the event the candidate is hired by Merck as a result of the referral or through other means.

Visa sponsorship is not available for this position.

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Merck is an equal opportunity employer, Minority/Female/Disability/Veteran – proudly embracing diversity in all of its manifestations.

Job Global Marketing

Merck is an equal opportunity employer, Minority/Female/Disability/Veteran – proudly embracing diversity in all of its manifestations.

Title: Associate Director, Digital Marketing- Customer and Patient Strategy- Zinplava

Primary Location: NA-US-NJ-Kenilworth

Requisition ID: GLO001268